Josephine KasambalaCountry of origin: Malawi Currently in: South Africa, Germiston-Johannesburg General field of specialization: Other
Degrees2017 Doctorate Other2013 Master Other1993 Undergraduate Other
Current Research Activities
Currently, I and my four colleagues are applying for funding for Women in Research at the University of South Africa (unisa). The title of the project is: Small and micro apparel enterprises: exploring the informal, environmental and sustainable business practices servicing custom made apparel customers. We have been writing up the proposal which is due on 10 October 2018
Publications resulting from Research:
Kempen, E.L., Kasambala, J., Christie, L., Symington, E., Jooste, L. and Van Eeden T. (2017) “Expectancy-value theory contributes to understanding consumer attitudes towards cow’s milk alternative and variants”. International Journal of Consumer Studies. Doi: 101111/ijcs.12331.
Kasambala, J., Kempen, E.L. and Pandarum, R. (2016) Determining female consumers’ perceptions of garment fit, personal values and emotions when considering garment sizing. International Journal of Consumer Studies, vol. 40, pp143-152
Kempen, E.L., Kasambala, J. and Toerien, E. (2015) A conceptual framework of e-fashion shopping intent. The retail and Marketing Review, vol. 11, no. 23-43.
Kasambala, J., Kempen, E.L. and Pandarum, R. (2014) Female consumers’ perceptions of garment fit, personal values and emotions considering their body shapes. The retail and Marketing Review, vol. 10, no. 1. pp. 95-108.
Current professionCurrent professional activities type:TeachingI am currently on a fixed term lecturing contract at unisa in the department of Life and Consumer Sciences. I lecture clothing theory modules including: fashion visual merchandising, fashion retail, fashion buying and styling, clothing range management and social psychology of clothing.
Workshop and Conference Attended2018; 2016 Irene, Pretoria, South Africa SAAFECS
Presentation given2018The influence of the perceived body shape on evaluative criteria preference during female consumers’ clothing purchasing decisionIrene, Pretoria, South AfricaEvent: SAAFECS2018Female clothing purchasing decisions: the influence of personal values on evaluative criteria preferenceIrene, Pretoria, South AfricaEvent: SAAFECS2016You are what you wear: the influence of personal values and emotions on garment fit perceptions considering body shapes”Irene, Pretoria, South AfricaEvent: SAAFES