Theresia Liris Windyaningrum

The factors that constrain the marketing problem of batik Madiun is the lack of marketing personnel to focus on product marketing efforts and the lack of creativity new batik design. Then the formulation of strategic development is providing marketing personnel, using internet to inspire batik design that is more diverse, enriching batik design, availability of the batik designer, establishing batik trainings, ensuring batik coloring training, strengthen internal management, improve the utilization of worth of mouth consumer, became the initiator of the establishment of batik entrepreneurs forum in Madiun.