Member Profile
Membership type: full
Josephine Kasambala
Country of origin: Malawi Currently in: South Africa, Germiston-Johannesburg General field of specialization: Other- Academic Background
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Degrees
2017 Doctorate Other2013 Master Other1993 Undergraduate Other - Research and Profession
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Current Research Activities
Other
Currently, I and my four colleagues are applying for funding for Women in Research at the University of South Africa (unisa). The title of the project is: Small and micro apparel enterprises: exploring the informal, environmental and sustainable business practices servicing custom made apparel customers. We have been writing up the proposal which is due on 10 October 2018Research Keywords:garmentsbody shapesizing and fitevaluative criteriapersonal valuesemotionpurchasing decn
Publications resulting from Research:
Kempen, E.L., Kasambala, J., Christie, L., Symington, E., Jooste, L. and Van Eeden T. (2017) “Expectancy-value theory contributes to understanding consumer attitudes towards cow’s milk alternative and variants”. International Journal of Consumer Studies. Doi: 101111/ijcs.12331.
Kasambala, J., Kempen, E.L. and Pandarum, R. (2016) Determining female consumers’ perceptions of garment fit, personal values and emotions when considering garment sizing. International Journal of Consumer Studies, vol. 40, pp143-152
Kempen, E.L., Kasambala, J. and Toerien, E. (2015) A conceptual framework of e-fashion shopping intent. The retail and Marketing Review, vol. 11, no. 23-43.
Kasambala, J., Kempen, E.L. and Pandarum, R. (2014) Female consumers’ perceptions of garment fit, personal values and emotions considering their body shapes. The retail and Marketing Review, vol. 10, no. 1. pp. 95-108.
Current profession
Current professional activities type:TeachingI am currently on a fixed term lecturing contract at unisa in the department of Life and Consumer Sciences. I lecture clothing theory modules including: fashion visual merchandising, fashion retail, fashion buying and styling, clothing range management and social psychology of clothing.
Workshop and Conference Attended
2018; 2016 Irene, Pretoria, South Africa SAAFECSPresentation given
2018The influence of the perceived body shape on evaluative criteria preference during female consumers’ clothing purchasing decisionIrene, Pretoria, South AfricaEvent: SAAFECS2018Female clothing purchasing decisions: the influence of personal values on evaluative criteria preferenceIrene, Pretoria, South AfricaEvent: SAAFECS2016You are what you wear: the influence of personal values and emotions on garment fit perceptions considering body shapes”Irene, Pretoria, South AfricaEvent: SAAFES
