Full Member
Josephine Kasambala
Membership since:
2025
Field of activity:
Degrees:
2017
Doctorate Other
My PhD Degree is in Consumer Sciences. My area of research interest is is clothing sizing and fit, within the context of an emerging economy in particular identifying factors that play a role in shaping consumer choice, preference and behaviour related to clothing products. I am a PhD graduate from the University of South Africa (Unisa) and currently on a lecturing contract in the Department of Life and Consumer Sciences at Unisa.
2013
Master Other
MCS - Masters in Consumer Sciences with a specialization of clothing sizing and fit and consumer purchasing decision
1993
Undergraduate Other
BSC - Bachelor of Science in Home Economics
Publications resulting from Research
Kempen, E.L., Kasambala, J., Christie, L., Symington, E., Jooste, L. and Van Eeden T. (2017) “Expectancy-value theory contributes to understanding consumer attitudes towards cow’s milk alternative and variants”. International Journal of Consumer Studies. Doi: 101111/ijcs.12331.
Kasambala, J., Kempen, E.L. and Pandarum, R. (2016) Determining female consumers’ perceptions of garment fit, personal values and emotions when considering garment sizing. International Journal of Consumer Studies, vol. 40, pp143-152
Kempen, E.L., Kasambala, J. and Toerien, E. (2015) A conceptual framework of e-fashion shopping intent. The retail and Marketing Review, vol. 11, no. 23-43.
Kasambala, J., Kempen, E.L. and Pandarum, R. (2014) Female consumers’ perceptions of garment fit, personal values and emotions considering their body shapes. The retail and Marketing Review, vol. 10, no. 1. pp. 95-108.
Kasambala, J., Kempen, E.L. and Pandarum, R. (2016) Determining female consumers’ perceptions of garment fit, personal values and emotions when considering garment sizing. International Journal of Consumer Studies, vol. 40, pp143-152
Kempen, E.L., Kasambala, J. and Toerien, E. (2015) A conceptual framework of e-fashion shopping intent. The retail and Marketing Review, vol. 11, no. 23-43.
Kasambala, J., Kempen, E.L. and Pandarum, R. (2014) Female consumers’ perceptions of garment fit, personal values and emotions considering their body shapes. The retail and Marketing Review, vol. 10, no. 1. pp. 95-108.
SAAFECS
2025
Irene, Pretoria, South AfricaSAAFECS
2025
Irene, Pretoria, South AfricaSAAFES
2025
Irene, Pretoria, South AfricaSAAFECS
2025
Irene, Pretoria, South Africa