Dr. Nadia Ayub
Awards
About me
Dr. Nadia Ayub is Professor of Social and Organizational Psychology at the Institute of Business Management (IoBM), Karachi. She holds a PhD in Psychology from the University of Karachi and completed a Postdoctoral Fellowship at the University of Queensland, Australia. Her research spans psychometric assessment, adolescent development, interpersonal relationships, and workplace dynamics, with a strong focus on culturally relevant psychological measurement tools.
Dr. Nadia Ayub is a Professor of Social and Organizational Psychology at the College of Economics and Social Development, Institute of Business Management (IoBM), Karachi. She holds a PhD in Psychology from the University of Karachi and completed a Postdoctoral Fellowship at the University of Queensland, Australia.
Her research focuses on the psychological foundations of social and organizational behavior, with particular interests in psychometric assessment, adolescent development, interpersonal relationships, and workplace dynamics. She is widely recognized for her contributions to the development of culturally grounded psychological measurement tools and her exploration of identity, well-being, and leadership within diverse sociocultural contexts.
Dr. Ayub has authored over 50 peer-reviewed journal articles and has presented her work internationally, including at Harvard University. She also serves as a reviewer for leading international journals such as Brain Sciences, Current Psychology, Psychological Reports, Sustainability, and the Australian Journal of Psychology.
Her achievements have been acknowledged through several honors, including the HEC Best University Teacher Award (2011) and the Rotary Foundation Fellowship under the prestigious Group Study Exchange Program in Pennsylvania, USA (2011). She is also a Fellow of the Visiting International Professional Program (VIPP) at Michigan State University and of the Women’s Leadership Program in Higher Education Leadership (2023).
Currently, Dr. Ayub continues to integrate research, teaching, and leadership to strengthen psychological science in Pakistan and to advance women’s representation and influence in academia across the Asia-Pacific region.
Degrees:
•Shaukat, S., Bendixen, L., Ayub, N. (2022) The Impact of Technostress on Teacher Educators’ Work–Family Conflict and Life Satisfaction While Working Remotely during COVID-19 in Pakistan. Education Sciences, 12(9) 616.
•Celikkol, G., Renvik, T. A., Sortheix, F., Jasinskaja-Lahti, I., Jetten J, Ayub, N., … Wohl, M. J. A. (2022). Individual, group, and temporal perspectives on the link between wealth and Realistic Threats. Current Research in Ecological and Social Psychology
•Ayub, N., Iqbal, S (2022). Religious Identity and Psychological Well-being: Gender Differences amongst Muslim Adolescents. Pakistan Journal of Psychological Research, 37(1), 99-110.
•Shaukat, S., & Ayub, N (2021) Students’ Identity and Mental well-being among Muslims and Christians in Pakistan, Pakistan Journal of Psychological Research, 36(2) 263-278
•Gulzar, S, Ayub, N., & Abbas, Z (2021) Examining the mediating-moderating role of psychological contract breach and abusive supervision on employee well-being in banking sector, Cogent Business & Management
•Lima, M., de França, D., Jetten, J., Pereira, C., Ariyanto, A., Autin, F., Ayub, N.,…….Wohl, M. (2021). Materialist and Post-materialist Concerns and the Wish for a Strong Leader in 27 Countries. Journal of Social and Political Psychology, 9(1), 207–220
•Skellern, S. K., Sanri, C., Iqbal, S., Ayub, N., Jarukasemthawee, S., Pisitsungkagarn, K., & Halford, W. K. (2021). Assessment of the Perceived Importance of Religion in Couple Relationships in Christians, Muslims, Buddhists, and the Nonreligious. Family Process.
•Iqbal, S., Ayub, N., van de Vijver, F., & Halford, W. K. (2019). Couple relationship standards in Pakistan. Couple and Family Psychology: Research and Practice, 8 (4), 208–220
•Sprong, S., Jetten, J., Wang, Z., Peters, K., Mols, F., Verkuyten, M.,Bastian B., Ariyanto, A., Ayub, N.,... & Badea, C. (2019). “Our Country Needs a Strong Leader Right Now”: Economic Inequality Enhances the Wish for a Strong Leader. Psychological Science, 30(11), 1625-1637.
•Smeekes, A., Jetten, J., Verkuyten, M., Wohl, M. J., Jasinskaja-Lahti, I., Ariyanto, A.Autin, A, Ayub, N… & Butera, F. (2018). Regaining in-group continuity in times of anxiety about the group's future: A study on the role of collective nostalgia across 27 countries. Social Psychology.
•Smith, H. J., Ryan, D. A., Jaurique, A., Pettigrew, T. F., Jetten, J., Ariyanto, A., Frederique, A., Ayub, N.,.... & Butera, F. (2018). Cultural values moderate the impact of relative deprivation. Journal of cross-cultural psychology, 49(8), 1183-1218.
•Teymoori A, Jetten J, Bastian B, Ariyanto A, Autin F, Ayub N, et al. (2016) Revisiting the Measurement of Anomie. PLoS ONE, 11(7).
•Mohsin, F. Z., & Ayub, N. (2014). The relationship between procrastination, delay of gratification, and job satisfaction among high school teachers. Japanese Psychological Research, 56(3), 224-234.
•Iqbal, S., Ahmad, R., & Ayub, N. (2013). Self-esteem: a comparative study of adolescents from mainstream and minority religious groups in Pakistan. Journal of immigrant and minority health, 15(1), 49-56.
•Iqbal, S., Ahmad, R., & Ayub, N. (2012). Level of depression among adolescents of religious minorities and their dominant counterparts in Pakistan. Journal of Child & Adolescent Mental Health, 24(2), 163-171.
•Ayub, N., & Iqbal, S. (2012). The Factors Predicting Marital Satisfaction: A Gender Difference in Pakistan. International Journal of Interdisciplinary Social Sciences: Annual Review, 6(7), 63-73.
•Ayub, N. (2010). The Relationship between Self-concept and Satisfaction with Life among Adolescents. International Journal of Interdisciplinary Social Sciences, 5(4), 81-92
•Khozaei, F., Ayub, N., Hassan, A. S., & Khozaei, Z. (2010). The factors predicting students' satisfaction with university hostels, case study, Universiti Sains Malaysia. Asian Culture and History, 2(2), 148-158.