June 2025
Award
I received the award for Best Paper un the Economics and Business session at the 11th International Congress on Research in Business Schools and Faculties (CIIEFN, by its Spanish acronym) in 2025, organized by the Faculty of Public Accounting and Administration at the Autonomous University of Nuevo León.
Full Member
Research Professor Némesis Larracilla Salazar
Membership since:
2026
Field of activity:
About me
Dr. Némesis Larracilla Salazar holds a Ph.D. in Administrative Sciences and a Master’s degree in Human Factor Administration, both earned with Honors from the Universidad Cristóbal Colón. She has published scientific articles on these topics in journals indexed in respected academic databases. Her research focuses on levels of math anxiety, financial education, and their relationship with financial literacy. In the field of education, she has over ten years of experience teaching courses and supervising undergraduate and graduate-level research and thesis projects.
Dr. Némesis Larracilla Salazar holds a Ph.D. in Administrative Sciences and a Master’s degree in Human Factor Administration, both earned with Honors from the Universidad Cristóbal Colón. She also holds a Bachelor's degree in Communication Sciences from the same institution. Currently, she is a Level 1 member of the National System of Researchers (SNI) under SECIHTI. Her research focuses on levels of math anxiety, financial education, and their relationship with financial literacy. She has published scientific articles on these topics in journals indexed in respected academic databases. Dr. Larracilla is a full-time research professor at the Universidad Cristóbal Colón and collaborates with the National Technological Institute of Mexico. In the field of education, she has over ten years of experience teaching courses in research methodology, entrepreneurship, and organizational communication, as well as supervising undergraduate and graduate-level research and thesis projects.
Other Memberships/Affiliations
Tecnológico Nacional de México, Alvarado Campus
Degrees:
Publications resulting from Research
Escalera-Chávez,M. E., Rojas-Kramer, C. A. & Larracilla-Salazar, N. (2026). Social Media and Its Relationship with Academic Procrastination: Applied Research in the University Context. Journal of Advocacy, Research and Education, 13(1), 19-31.http://dx.doi.org/10.13187/jare.2026.1.19
Escalera, M .E., Larracilla, N. y Culebro, R. (2026). Finanzas digitales e instituciones financieras: Un estudio acerca del uso del código QR en México en V. M. Cárdenas y D. M. Vásquez (Eds.), Innovación, Sostenibilidad y Transformación en la gestión organizacional y social: Estudios emergentes en economía, educación y empresa (1a ed., pp. 99-122). Plaza y Valdés.
Culebro-Martínez,R., Larracilla-Salazar, N., & Moreno-García, E. (2025). Objective and Subjective Financial Wellbeing. A Gender Study of Financial Behavior in Mexico. Journal of Advocacy, Research and Education, 12(1), 59-74.https://doi.org/10.13187/jare.2025.1.59
Larracilla-Salazar, N., Camacho-Morales, M. A. & Peralta-Vázquez, N. E. (2025). Anxiety and Stress among Engineering Students toward Accounting Subjects. TEM Journal,14(3), 2285-2292. https://doi.org/10.18421/TEM143-33
Escalera-Chávez, M. E., Larracilla-Salazar, N., & Zamora-Lobato, T. (2025). Motivation and Social Skills as Key Factors of Emotional Intelligence to Improve Job Performance in the Sales Force. TEM Journal, 14(2), 1206-1213.https://doi.org/10.18421/TEM142-21
Culebro-Martínez, R., Larracilla-Salazar, N. y Moreno-García, E. (2025). Bienestar financiero de los mexicanos y su interrelación con el comportamiento financiero y el estrés financiero en S. Hernández-Mejía (Ed.), Alfabetización financiera: Investigación en diversos grupos poblacionales de México (1a ed., pp. 185-208). Universidad Cristóbal Colón. https://www.ucc.mx/wp-content/uploads/2026/02/Alfabetizacion_30-ENE.pdf
Domínguez, M., Osorio, M. A. y Larracilla, N. (2025). Influencia de la ansiedad hacia las matemáticas y el nivel de conocimientos financieros en la elección de una carrera universitaria del Instituto Cumbres Veracruz en T. García, M. Pérez e I. Montes (Eds.), Gestión de la Innovación en el Ámbito Educativo. Estrategiaspara Instituciones del Siglo XXI (1a ed., pp. 239-253). Red Iberoamericana de Academias de Investigación A.C.
Pérez, N. E., Caballero, V. H. y Larracilla, N. (2025). Ansiedad y estrés, una mirada haciael ámbito financiero en T. García, M. Pérez e I. Montes (Eds.), Gestión de la Innovación en el Ámbito Educativo. Estrategias para Instituciones del Siglo XXI (1a ed., pp. 254-269). Red Iberoamericana de Academias de Investigación A.C.
Escalera-Chávez, M.E., Larracilla-Salazar, N. y Culebro-Martínez, R. (2025). Experiencia de las dimensiones del bienestar financiero en México según el género en R. C. Martínez, M. Robles, J. F. Cárdenas, A. S. Rodríguez, L. J. O. García, J. J. Jaime, C. Zamora, T. J. Muñoz y M. E. Balderas (Eds.), Innovación social: Retos y soluciones desde la Zona Media delestado de San Luis Potosí (1a ed., pp. 129-134). Universidad Autónoma de SanLuis Potosí. https://www.researchgate.net/publication/398698676_Innovacion_Social_Retos_y_soluciones_desde_la_Zona_Media_del_estado_de_San_Luis_Potosi
Vargas-Hernández, J. G., Larracilla-Salazar, N., & Salmerón-Zapata, A. J. (2025). A Conceptual Framework of Financial Literacy Through Pawnshop Financing for Sustainable Social Entrepreneurship In A. Diogo, A. F. Joaquim & C. Vaz (Eds.), Rethinking Literacy in the Era of Sustainability and Artificial Intelligence (pp. 325-356). IGI Global Scientific Publishing Platform. https://doi.org/10.4018/979-8-3373-0725-1.ch012
Larracilla-Salazar, N., Zamora-Lobato, T., García-Santillán, A., & Molchanova, V. S. (2024). The Parents´ Role in the Teaching Online Process: A Confirmatory Approach. European Journal of Contemporary Education, 13(1), 95-105, https://doi.org/10.13187/ejced.2024.1.95
Moreno-García, E., Larracilla, N., & García-Santillán, A. (2024). Financial Education in School of Business Students: Case Study from Veracruz, Mexico in E. Moreno-García (Ed.). Ten Years of Financial Literacy Studies in Southeastern Mexico (1a ed., pp. 109-132). Universidad Cristóbal Colón.
Salazar-Núñez, H. F., Venegas-Martínez, F. y Larracilla-Salazar, N. (2024). La inclusión financiera en México en 2021: un modelo de regresión logística en L. F. Zamudio, R. Burgueño y B. A. Ramos (Eds.). Hacia una política institucional para la mejora de la salud financiera en distintos sectores sociales de Baja California(1a ed., pp. 219-242). Astra.
Larracilla, N., Culebro, R. y Escalera, M. (2024). Nivel deconocimientos financieros en estudiantes de educación primaria y su relacióncon respecto a los tipos de familia en J. Balderrabano, G. Rodríguez e Y. Utrera (Eds.). Hacia una educación sostenible innovación educativa y tecnologías emergentes (1a ed., pp. 168-181). Red Iberoamericana de Academias de Investigación A.C.
Moreno-García, E., Larracilla-Salazar, N., & García-Santillán, A. (2022). Financial Education in School of Business Students: Case Study from Veracruz, Mexico. European Journal of Contemporary Education, 11(4), 1164-1175. https://doi.org/10.13187/ejced.2022.4.1164
Rojas-Kramer, C. A., Larracilla-Salazar, N., & Baraya, A. R. (2022). Math Anxiety: Its Characterization and Its Conceptual Model. European Journal of Contemporary Education, 11(3), 873-884. https://doi.org/10.13187/ejced.2022.3.873
Larracilla, N., Moreno, E., & García, A. (2019). Factores que explican la ansiedad hacia las matemáticas en estudiantes de Economía en México. Investigación Administrativa, 48(124), 1-18. https://doi.org/10.35426/IAv48n124.04
Moreno-García, E., García-Santillán, A., Larracilla, N., & Escalera-Chávez, M. E. (2019). Anxiety about Mathematics among Economics Students in Mexico. Mathematics, 7(5), 1-12. https://dx.doi.org/10.3390/math7050409
Larracilla-Salazar, N., Peña-Osorio, I. Y., & Molchanova, V. S. (2019). Education and Financial Inclusion. An Empirical Study in Students of Higher Education. European Journal of Contemporary Education, 8(4), 810-818. https://doi.org/10.13187/ejced.2019.4.810
Larracilla-Salazar, N., Moreno-García, E., & Escalera-Chávez, M. E. (2019). Anxiety toward Math: A Descriptive Analysis by Sociodemographic Variables. European Journal of Educational Research, 8(4), 1039-1051. https://doi.org/10.12973/eu-jer.8.4.1039
Larracilla-Salazar, N., Peña-Osorio, I. Y., & Molchanova, V. S. (2017). Education and Financial Inclusion. An Empirical Study in Students of Higher Education. European Journal of Contemporary Education, 8(4), 810-818. https://doi.org/10.13187/ejced.2019.4.810
Larracilla-Salazar, N., Moreno-García, E., & Escalera-Chávez, M. E. (2016). Anxiety toward Math: A Descriptive Analysis by Sociodemographic Variables. European Journal of Educational Research, 8(4), 1039-1051. https://doi.org/10.12973/eu-jer.8.4.1039